Placebos are getting more effective...
Last Updated on Monday, 25 July 2011 18:49 Saturday, 25 June 2011 18:40
...and drugmakers are desperate to know why.
This is Steve Silberman writing in the excellent Wired Magazine, describing how drug companies are baffled why some of their drugs appear to be no more effective than placebo pills, while academic researchers investigate what psychological and physiological effects lie behind the ‘placebo response’.

